Supply chain headlines
- UK secures £400m investment for medical manufacturing. The joint public-private investment programme will support faster patient access to new treatments, improve medicines manufacturing, and strengthen clinical trials writes Manufacturing Management.
- Restaurant prices up 4.1% year-over-year. The USDA predicts another 3% rise in 2025, with overall food prices expected to increase by 2%; Forbes Retail shares 7 ways food sellers can use this opportunity to outperform restaurants in 2024.
- Manufacturing profit margins down across the board. We’ve just released our quarterly Manufacturing Health Index report for Q2 2024, which reveals that SME manufacturers are profiting poorly compared with last year – despite an overall growth in year-on-year sales.
Product Page SEO: 8 best practices
Search Engine Optimisation (SEO) helps customers discover your brand and products through Google search results – without the profit-shrinking fees that come with paid advertising. If you’re selling goods online, get your product pages ranking high in Google searches with these pro tips:
1. Perform keyword research
Use freemium tools like Semrush and UberSuggest to find keywords related to your product. Look for long-tail keywords with a low difficulty score and high search volume that accurately describe your product. While a popular keyword like ‘toothpaste’ will likely be too competitive to win, a more specific phrase like ‘bamboo charcoal toothpaste’ could be perfect.
2. Optimise product titles and descriptions
Include your target keyword in the product/page title, the URL (separate each word with a hyphen), and naturally throughout detailed product descriptions.
3. Keep your content unique
Avoid copy-and-pasting manufacturers’ descriptions, as duplicate content that exists elsewhere online can harm your SEO. Use compelling copy that’s friendly to both search engines and users.
4. Optimise images
Use high-quality images – compressed using a free tool like ShortPixel to improve page load speed. Ensure every image has a descriptive file name and alt text, ideally optimised for a relevant keyword, to help with accessibility and to appear in image searches.
5. Encourage social proof
Make it easy for customers to leave reviews and ratings on your product pages; user-generated content can help improve SEO and build trust with page visitors.
6. Optimise meta tags
The meta title and description for each product page should be compelling and contain your primary keyword. Make sure your SEO title is 50-60 characters and the meta description is 150-160 characters.
7. Make it mobile-friendly
Google prioritises mobile-first indexing, which means your product pages need to be optimised for mobile to have the best shot at ranking well. Ensure there is a mobile-friendly version of each product page on your site.
8. Use internal linking
Link to related products and categories within your website from your product pages. This improves UX by making it easier to navigate your site, and increases the authority of each linked page.
Winning on home turf – meet William Wang
We sat down with William Wang, an award-winning innovator in artificial grass solutions and the Founder and CEO of Relyir Artificial Grass, one of the leading manufacturers in the artificial grass industry, stationed in Renqiu, Hebei, China. Here’s what he had to say about the life and journey of a CEO.
What inspired you to launch Relyir, and to what do you attribute your success?
“Starting this business was the result of a passion for delivering high-quality, innovative artificial grass solutions to meet the global demand.
Our emphasis on quality and customer satisfaction enables us to stand out. We’ve established stringent quality measures and created a diverse product range, including sports turf, landscaping grass, and coloured options.”
How have you found the process of launching and heading a manufacturing firm? Have there been any rough patches?
“The journey has not been without challenges. Balancing growth while maintaining product quality has been a significant hurdle. We tackled this by investing in advanced production technologies and training for our team, allowing us to scale without sacrificing quality.”
What sort of technologies and solutions are we talking about?
“Our current tech stack includes ERP systems for efficient production and inventory management and CRM systems for superior customer service. Matching local market preferences during global expansion also required innovative product development strategies and continuous market research.”
For the new and would-be founders reading this, what advice can you offer?
“Embrace changes. Trust in the team. And always prioritise the customer’s needs. Reading thoughtful works like Good to Great by Jim Collins, following influential figures such as Jack Ma, and subscribing to industry-specific newsletters provided me with valuable business insights.”
Do you have any predictions for the future of the artificial grass sector?
“Sustainability is gaining momentum, and the use of artificial grass as an eco-friendly solution is increasing. I predict a future where artificial grass will be more widely recognised and utilised, opening new avenues for applications.”
On the lighter side
Subscribe to The Backorder today
Start receiving practical tips and supply chain insights in your inbox every week, free. Unsubscribe at any time.
